Solasta
A comprehensive redesign for Solasta Beauty Labs, a vegan, science-driven skincare brand. The new site elevates brand perception and enhances usability by showcasing premium formulations and compelling visuals.
Problem
The previous e-commerce platform lacked visual consistency and failed to communicate the brand’s premium vegan positioning. Navigation was cluttered, product storytelling was shallow, and user trust indicators were minimal.
Solution
We introduced a clean, modular layout with high-impact visuals and storytelling blocks focusing on vegan ingredients, science credentials, and lifestyle imagery. Social proof elements like user ratings and “featured in” badges were integrated to build trust. The seamless e-commerce flow simplifies the buying journey, and the result is a brand experience that feels modern, premium, and credible.
