Hawk Chair
A new-generation e-commerce experience for Hawk Chair, a gaming chair brand blending ergonomic design with lifestyle appeal. The redesign highlights community trust — integrating influencer showcases, gamer feedback, and social content to drive engagement and credibility.
Problem
The previous website made navigation difficult and lacked creative depth. Despite having a strong product, Hawk Chair’s digital presence failed to reflect its true quality — it felt generic, not premium. There was limited storytelling, minimal user engagement, and no sense of lifestyle connection.
Solution
The redesign introduced a modern and premium visual identity supported by strong brand storytelling. Social proof elements — such as influencer showcases, gamer reviews, and visual motion — were integrated to build trust and authenticity. The result is a smooth, premium, and community-driven experience that elevates both perception and usability.
