Kelebek
A redesign project for Kelebek.com, one of Turkey’s leading furniture brands. The goal was to modernize the e-commerce experience by improving usability and aligning the digital identity with the brand’s strong corporate image. The result is a cleaner, more intuitive interface that feels both premium and user-friendly.
Problem
Kelebek’s previous e-commerce experience focused mainly on product display and conversion, but lacked a cohesive user journey. The overall interface felt outdated and didn’t reflect the brand’s modern, trusted identity. Navigation was complex, and users often dropped off before completing purchases.
Solution
The redesign focused on creating a clean and intuitive product flow that enhances both usability and brand perception. By simplifying navigation, improving visual hierarchy, and integrating subtle brand cues, the new interface delivers a smoother, more emotional shopping experience. The final design balances Kelebek’s corporate legacy with a modern digital identity that feels warm, functional, and premium.
