Lova Yatak
Lova Yatak is a modern sleep and comfort brand focusing on innovative mattress design and well-being. The redesign project aimed to strengthen the brand’s digital presence with a smoother shopping flow and a more emotional, lifestyle-driven visual tone that reflects rest and comfort.
Problem
The previous design was too technical and lacked emotional connection. Navigation and product hierarchy made comparison difficult, and the interface failed to express the sense of comfort the brand stands for. Users were not engaging beyond product pages, and brand storytelling was weak.
Solution
The new design focused on clarity, warmth, and trust. We restructured product discovery with simplified filters and visual cues while incorporating lifestyle imagery and soft color palettes that evoke calmness. The result is a digital experience that blends performance with emotion — helping Lova Yatak position itself as both functional and aspirational.
