Alfemo
Alfemo is a well-known furniture brand that combines modern design with high-quality craftsmanship. The goal of this project was to redesign Alfemo’s digital presence to reflect the brand’s elegance and improve the e-commerce experience for its wide product range. The new website focuses on smooth navigation, strong visuals, and a cohesive brand story that connects design and lifestyle.
Problem
The previous website did not reflect Alfemo’s premium positioning. Its structure was inconsistent, product categorization was confusing, and the overall design failed to evoke the sense of warmth and sophistication that defines the brand.
Solution
The redesign introduced a clean, modular layout with a focus on storytelling and visual balance. Each product category was restructured to highlight craftsmanship and material quality. Warm tones, refined typography, and lifestyle imagery were used to translate Alfemo’s in-store experience into a seamless digital flow. The result: a sophisticated, user-centric platform that elevates the brand’s timeless aesthetic.
