Doğtaş
Doğtaş is one of Turkey’s leading furniture brands, known for its quality craftsmanship and wide product range. The project aimed to transform its old catalog-style website into a fully functional e-commerce experience that feels modern, dynamic, and premium — while preserving the brand’s heritage.
Problem
The previous website functioned more like a digital catalog than an e-commerce platform. Users could view products but not interact, compare, or purchase easily. The design lacked hierarchy, and navigation made it difficult to explore collections or find detailed product information.
Solution
The redesign introduced a true online shopping experience with a modular structure, refined product hierarchy, and streamlined navigation. The interface uses a warm, elegant color palette and large imagery to balance Doğtaş’s traditional roots with a modern digital presence. Integrated cart, wishlist, and comparison features transformed the platform into a functional, conversion-driven e-commerce site.
